From AI-Curious to AI-Native
A CxO’s Journey to Own the AI Disruption.
Coach-guided. AI-powered. Peer-supported. A 12-month CxO journey in 4 × 90-day sprints — measured fortnightly, demoed quarterly, built on the AOS reference model.
Short on time? Try the 3-minute 7-Failure-Modes check →
Why SHIFTAI
Why ShiftAI?
SHIFTAI is a transformative sprint series for scale-up CxOs ready to lead their market. Over 12 months and 4 focused sprints, you will build the clarity, capability and systems to scale boldly in an AI-transformed world.
Each 90-day sprint breaks into 13 weekly missions tightly designed for time-deprived leaders to execute decisively — backed by the Portal’s diagnostics, the AOS reference model, and a pod of 7–10 peers on the same track.
AOS Reference Model
Four operating systems, built in sequence.
Q1
Personal AI OS
Your fluency
Q2
Org AI OS
Your team
Q3
Strategic AI OS
Your moat
Q4
Leadership OS
Your rhythm
Who it’s for
Who is ShiftAI for?
Scale-up CxOs who are:
- Overwhelmed by AI noise, but know it's critical.
- Ready to reposition their business model and lead boldly.
- Craving structured, supported execution in uncertain times.
- High-intent leaders building the future. No passengers.
The Programme
What are the ShiftAI Sprints?
Four 90-day sprints, 13 weekly missions each. Anchored by the AOS reference model and a fortnightly PRI readiness score so you always know where you stand.
Sprint 1 · Q1
Own Your AI Edge
- ·Build AI fluency
- ·Craft your leadership vision
- ·Deploy your starter tech stack
Sprint 2 · Q2
Lead Your Team AI Shift
- ·Activate champions
- ·Train your team
- ·Win quick with targeted use cases
Sprint 3 · Q3
Build Your New Narrative
- ·Tackle strategy questions
- ·Redefine value, customers, moat
- ·Build the new narrative
Sprint 4 · Q4
Build Your AI Operating System
- ·Hardwire execution rhythms
- ·Align, automate, scale
- ·Sustain your AI advantage
The Primary Outcome
Measure your AI leverage.
Watch it climb from 1x to 10x.
Every week. Every sprint. Measurable. SHIFTAI’s Personal AI Leverage Framework tracks your progress up four ladders — and the Portal coaches you, step by step, up each rung.
Composite Score · Snapshot 03
+1.8 since intake
You are scored across four leverage ladders every quarter. The Portal shows you the specific rung you’re climbing this week — and the brief, tool, and coach to climb it.
Speak, prompt, reason with AI as a second language.
Now: Fluent
AI inside every workflow that matters.
Now: Augmented
Agents working for you 24/7.
Now: Scripts
AI-native business model and moat.
Now: Repositioning
Your X-ray is re-scored every quarter. The Portal shows you the specific rung you’re climbing this week — and the brief, tool, and coach to climb it.
Inside the Portal
The operating layer for your transformation
Six tools, working as one system. Diagnostics, customisation, weekly briefs, the AI tools you actually use on Monday — all in one place, all tied to your AOS.
AOS Reference Model
Your AI Operating System
Personal AI OS → Org AI OS → Strategic AI OS → Leadership OS. One reference model. Four operating layers. Built in sequence, sprint by sprint.
Snapshot 03 · Wk 26
+1.8 vs baseline
L1
AI Fluency
L2
AI Augmentation
L3
AI Autonomy
L4
Strategic Value
Personal AI Leverage Score
Personal AI Leverage X-Ray
Baseline your leverage at intake, re-measure every quarter. Four ladders. One composite score. Watch it climb from 1x to 10x — measurably.
PRI Tracker
Preparation Readiness Index
Fortnightly self-assessment across six readiness dimensions. Binary PASS / NOT YET gates. No more guessing whether you're ready.
Path: Standard · 13 weeks
Locked ✓
Sprint Customiser
Your bespoke 13-week transformation plan
Not a course. A tool-guided, dependency-aware build of your AI transformation, fitted to your business. Every step has a brief, a tool, and a coach.
Week 4 of 13 · Sprint 2
AI-generated
Author the Psychological-Safety Contract.
Your manager training kicks off Week 5. Before then, the contract must be authored, board-reviewed, and all-hands communicated.
Weekly Mission Brief
Weekly briefs, grounded in your plan
AI-generated weekly mission briefs anchored in your 57-action project plan. Never hallucinates an activity. Always tied to a named outcome.
80 tools · indexed
Filter: CxO outcomes
GenAI Navigator
80+ AI tools, mapped to outcomes
Curated library of AI tools indexed by sprint, role, and outcome. Skip the noise; find the tool that fits the job — and the prompt to drive it.
Your Operator’s Library
The playbooks the Portal ships with.
Curated, opinionated, and tested. No 200-page eBooks. Each playbook is a working operator’s manual — pattern, prompt, refusal, when to escalate.
The Claude Playbook
The Claude Playbook
How to actually use Claude as a CxO operating partner. Patterns, prompts, refusals, when to switch to deep thinking, when to switch models.
The Agentic AI Guide
The Agentic AI Guide
From single prompts to autonomous agents. The decision tree for when to deploy, how to scope, and where the failure modes hide.
AI Automations Guide
AI Automations Guide
n8n, Make, Zapier-plus-AI playbooks. The 30 highest-leverage automations a scale-up CxO can deploy in 90 days.
CxO Power Prompt Pack
CxO Power Prompt Pack
Curated prompts for the work that actually fills your calendar: board prep, strategy off-sites, pricing memos, hard hiring decisions, post-mortems.
Your Training Stack
52 weeks of learning. For you, your managers, and your whole team.
Training is part of the platform — not an add-on. Live, recorded, sequenced, and tied to that week’s mission brief.
Weekly · 52 weeks
The CxO Masterclass
One 45-minute masterclass every week for 52 weeks. Live + recorded. Each one anchored to that week's mission brief.
Quarterly · 4 per year
Sprint Bootcamps
Full-day immersive bootcamp at the start of each sprint. Heavy work, peer pressure, demo-day rehearsal.
5.5 weeks · per manager
Manager Training Arc (M1 → M5)
Sequenced training for every nominated manager. Five modules over 5.5 weeks. Non-skippable, only stretchable. Built around the named failure modes.
14 weeks · per staff cohort
Staff GenAI Fluency Training
14-week structured curriculum for all your knowledge and office work staff. From AI-curious to AI-augmented in one quarter.
Built for the patterns you’ve already lived
Seven failure modes. Seven antidotes.
Most scale-up AI initiatives fail in named, predictable ways. SHIFTAI is built around those failure modes — not around vendor-shaped “solutions”.
Training Chaos
Sequenced M1→M5 manager arc replaces ad-hoc workshops.
Fear Hardening
Psychological-safety contract authored Week 1, before any tool roll-out.
Pilot Purgatory
Block-level constraints + Demo Day at Week 13. Ship or surface why.
Strategy Theatre
Sprint 3 forces narrative + moat redefinition. Slides aren't strategy.
Tool-First Thinking
Capability Before Strategy principle. AOS reference model before any vendor.
Manager Overload
Layer-1 content fixed; Layer-2 only customised. Effort budget capped per week.
Shadow AI
Amnesty for current shadow use, then Org AI Guardrails block authored W4-W6.
Two ways to see where you stand
AI Readiness X-Ray
Your AI Readiness Score out of 100 — a personalised report across you, your leadership team, and your organisation, with a 90-day action plan. Emailed to you as a full PDF.
Get your score out of 100Quick gut-check · 3 min7-Failure-Modes Check
See which of the seven named ways scale-up AI rollouts fail are live in your business right now — and the SHIFTAI antidote for each. No login.
Take the 3-minute checkOperating Principles
What we earn through. Not slogans.
KICKOFF
Forming Now
Limited to 10 CxOs.
First come, first served.
What you get
What Will You Get?
- A clear AI strategy and implementation plan for your business.
- Weekly AI-powered missions to build capability and progress fast.
- A peer CxO pod for ideas, support and accountability.
- Expert coaching to sharpen your edge and guide execution.
- Practical AI tools to speed up learning, decision-making, and execution.
Time Commitment
3 hrs light · 6 hrs deep
- 45-min masterclassLive + recorded · one per week
- 45 min → 4 hrs of buildSuper-light to go-deep · build your AI OS & use it to build your business
- 90-min coached pod callPeer pressure & coaching · one per week
Fit
SHIFTAI is right if
- +10–200 headcount
- +$0.5m–$30m revenue
- +CxO running the programme personally
- +A manager layer ready to be trained
Not Fit
Probably not yet if
- −Under 10 staff or pre-revenue
- −No manager layer to deploy training to
- −Looking for individual coaching, not org transformation
The Art of Scale Community
You’ll join a tight-knit peer pod of 7–10 high-calibre scale-up CxOs on the same transformation track. Your sprint is powered by:
Coach guidance
Weekly live sessions with seasoned scale-up coaches.
AI-augmented tools
Smart diagnostics, goals, tracking and insights — built into the Portal.
Shared journey
Like-minded CxOs on the same journey, sharing breakthroughs and breakdowns.
From CxOs already in the room
What changes when you actually run it.
Not reviews of a course. Reports from CxOs mid-transformation — on how the way they lead, build, and bring their teams along has already changed.
“I have been in this role for 17 years. I have never fundamentally changed the way I work like this. In six months, I believe this business will look completely different — and we are only at the beginning.”
“Before joining SHIFTAI, I was genuinely frustrated with myself. As a CTO, I knew I should understand AI, but I didn't. Within the first few months, that has fundamentally changed. I now understand the domain well enough to lead AI transformation across the company — something I would not have attempted before, and certainly not the way I am running it now.”
“The programme didn't just teach me AI tools — it gave me a framework to bring my whole team along without compromising the client relationships that define our business.”
“What makes the programme exceptional is the cross-sector learning — hearing how David is driving AI governance in fintech while we're navigating adoption in education. The learning coming out of this has been phenomenal.”
Investment
What Does It Cost?
* Local taxes required by law (VAT, GST, etc.) will be charged in addition to the price mentioned where applicable.
Apply NowIncluded
- 12 months of Portal access — every tool, every sprint
- Four 13-week sprints with weekly Mission Briefs
- Pod of 7–10 CxOs + dedicated coach
- Personal AI Leverage Score baseline + quarterly snapshots
- Fortnightly PRI tracker
- The full Operator’s Library (Claude Playbook, Agentic AI Guide, Automations Guide, Prompt Pack)
- 52 weekly masterclasses + 4 quarterly bootcamps
- 5.5-week manager training arc for every nominated manager
- 14-week GenAI fluency training for all your knowledge workers
- AOS reference model + GenAI Navigator (80+ tools)
- SHIFTAI AI Assistant (Claude Opus, curriculum-scoped)
Applications Open · Next Cohort Forming
Apply Now For The Next Pod
Limited to 10 high-intent CxOs. First come, first served.